The Hurd Co makes clothing from agricultural waste possible.
The Hurd Co was built on three core beliefs:
Land and water are precious resources that must be used as efficiently as possible. Making use of every part of what we grow will allow us to continue to feed and clothe our society for many generations.
People can only make sustainable choices if they can afford sustainable options. Sustainability is a necessity, not a luxury. Many "sustainable” products on the market today are sold at a significant premium, making them inaccessible to most consumers.
New materials need to fit seamlessly into the supply chain. The apparel supply chain is complicated, and as much as brands want to use more sustainable materials, they often cannot make a change that requires buy-in from every step in the production process.